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  • Writer's pictureJose Manuel Anderson

NewSwing Academies: A Journey from Vision to Reality

Updated: Aug 7

With nearly 10 months of meticulous planning and a steadfast commitment to establishing a prominent presence in the United States, NewSwing Academies is on the brink of a groundbreaking expansion, set to open six offices in the vibrant city of Los Angeles, California.


Today, I deviate from my usual routine to share a deeply personal reflection on the journey of NewSwing Academies. My entrepreneurial odyssey began in 2019 when I founded Newman Executive Talent Acquisition Partnerships, a pioneering entertainment venture specializing in managing High-Net-Worth individuals and burgeoning social media luminaries. Amidst our meteoric rise, we orchestrated deals totaling over $110 million, collaborating with industry giants and shaping the landscape of social media content creation. The eventual acquisition of Newman ETAPs by Endeavor Group Holdings marked the culmination of an extraordinary chapter in my career.


However, my passion for innovation and my lifelong affinity for the game of golf propelled me towards a new frontier. Following the sale of my previous venture, I embarked on a mission to revolutionize the golf industry, laying the groundwork for NewSwing Academies.


Drawing from my extensive experience as a Head Golf Coach and the success of pioneering initiatives such as the Kids Summer Academy at Top Golf's El Segundo location, I envisioned a platform that transcended conventional boundaries. In collaboration with industry titans including, Drive Shack, Trump Corporation, Puttshack, and Popstroke, NewSwing Academies materialized as a global force poised to redefine the sports and entertainment landscape.


As 2023 drew to a close, I entrusted the stewardship of NewSwing Academies to Elizabeth and Mike, confident in their ability to steer the company towards continued success. Now, as we embark on our latest endeavor, I am thrilled to announce our imminent expansion within the vibrant community of Los Angeles.


Our deliberate choice of six strategic hubs—Hidden Hills, Century City, Newport Beach, Santa Monica, Silver Lake, and Manhattan Beach—boldly underscores our pledge to accessibility and superiority. In each locale, a tapestry of offerings awaits, spanning from top-tier golf academies to holistic entertainment management solutions. This diverse portfolio mirrors our unyielding drive for innovation and utmost customer delight.


As we stand on the brink of unveiling our newest offices, my heart swells with deep gratitude for the backing of our NewSwing Academies tribe. Tomorrow, amidst a symphony of jubilation and triumph at Casa De NewSwing, we will herald the arrival of a transformative epoch. It's a moment where our teams, fueled by passion and determination, set forth on their individual quests for excellence.


In closing, I extend my heartfelt appreciation to all those who have contributed to our remarkable journey thus far. Together, we have transformed a vision into a reality, and I am confident that the best is yet to come.

Sincerely,





Jose Manuel Anderson

Chairman, President, and Founder


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