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  • Writer's pictureJose Manuel Anderson

Embracing Tradition and Innovation: NewSwing's Newest House in Japan

Welcome to the latest jewel in NewSwing's global crown: our stunning new headquarters in Japan.



Nestled in the historic city of Hakodate, this magnificent house stands to show our commitment to cultural integration, innovation, and the timeless beauty of tradition. This house is not just a building; it is a symbol of NewSwing's journey and our dedication to supporting all cultures as we continue to expand our global presence.

"Japan is new for us, yet we are ready to blend history with innovation."- Elizabeth Hernandez, CEO

A Rich History Preserved

Originally built in the Meiji era by a wealthy merchant who moved to Hakodate from Honboku, this house has a storied past. The merchant, who made his fortune in Hakodate, intended this as a villa, a place of elegance and tranquility. Throughout the years, the house has seen many changes, surviving great wars and fires during the Showa era. Despite these challenges, it has retained its historical charm, serving as a poignant reminder of Japan's rich cultural heritage.

A Masterpiece of Renovation

Our renovation efforts have transformed this historic villa into a modern marvel while carefully preserving its historical essence. The house now spans just under 4,000 square feet, set on over an acre of lush greenery, and was acquired for $5 million. Each renovation decision was made with respect for the building's past, ensuring that its character shines through even as we introduce contemporary elements.

The Epitome of Elegance

The house boasts three exquisite tea rooms, each with its own unique charm. The “Matsubaan,” named by the 15th Urasenke Iemoto, Sen Soshitsu, stands as a highlight. Here, clients can immerse themselves in the serene beauty of traditional tea ceremonies, surrounded by seasonal flowers and trees. Every office offers a different perspective of the garden, each more breathtaking than the last.

Award-Winning Gardens

Our newly created garden has already received the prestigious Japanese Garden Award, a blessing for our dedication to excellence. This serene oasis can be admired from various vantage points within the house, including a luxurious jacuzzi and an indoor bath. Whether you are enjoying a peaceful moment in the tea rooms or taking in the view from the garden, the connection to nature is ever-present.

A Blend of Old and New

In one corner of the garden, an authentic white-walled storehouse stands as a nod to the past. With two floors above ground and one below, this storehouse adds to the historical ambiance of the property, blending seamlessly with the modern amenities we have introduced.

The Epicenter of Entertainment

This house is not just our headquarters; it is the epicenter of entertainment and cultural exchange for NewSwing in Japan. It will host a variety of events, bringing together people from all walks of life to celebrate our shared values and diverse cultures. From corporate gatherings to cultural festivities, this house will be a vibrant hub of activity, reflecting the dynamic spirit of NewSwing.

A Global Enterprise Rooted in Local Culture

As we unveil this masterpiece, we celebrate our growth and the deep connections we continue to build around the world. Our new house in Japan is a symbol of our wealth of character as a global enterprise and our path to supporting all cultures. It embodies the harmony of tradition and modernity, a place where history and innovation coexist beautifully.


Join us on this exciting journey as we continue to make strides in Japan and beyond. At NewSwing, we are more than just a company; we are a global family, dedicated to enriching lives and fostering cultural understanding. Welcome to our newest home in Japan, where every corner tells a story, and every moment is an opportunity to connect, inspire, and celebrate.


Jose Manuel Anderson | Chairman, President, and Founder

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