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NewSwing Academies Global
Our Leadership Team
Boasting centuries of collective expertise across diverse industries, our C-Suite Executive team stands as a formidable assembly of industry leaders.
Jose Manuel Anderson
Chairman, CEO, and Founder
Jose Manuel Anderson, a prodigious entrepreneur, began his journey to success early, nurturing a passion for golf since the age of 7. By 10, he was competing in tournaments in Florida. Transitioning to coaching, he mentored numerous young players while continuing to excel in the sport.
In entrepreneurship, Jose's visionary spirit led him to establish Newman ETAPs at just 18, eventually overseeing its acquisition for $28 million in 2023. Recognized as a Global Talent Partner by Endeavor, WME, and UTA, he ventured into golf with NewSwing Academies, attracting significant partners and expanding his global footprint. Today, as Chairman, Jose's networking skills and industry insight continue to drive our company to new heights, cementing his legacy as a leader in both business and golf.
Adding to his remarkable achievements, Jose Manuel Anderson also serves as CEO where he directly oversees all our offices and headquarters. .
Mike Thompson
President and Board Member
Mike climbed the ranks to become the VP/Director of Partnerships for CAA Sports APAC, later transitioning to a prominent role at Endeavor where he served as an Executive for nearly nine years. During his tenure at CAA, Mike fostered robust connections and brokered lucrative deals, while at Endeavor, he orchestrated significant partnerships, including a multi-million dollar collaboration between Newman ETAPs and Endeavor Group Holdings.
At NewSwing Academies, Mike's leadership as Executive VP of Operations propelled the transformative NewSwing Europe Expansion Project. This initiative aimed to democratize golf education across Europe, establishing a network of premier venues, organizing high-profile events, and forging strategic alliances to redefine the landscape of golf instruction. Today, as President of NewSwing Academies, Mike remains dedicated to driving the company's mission forward, blending strategic foresight with operational acumen to deliver unmatched experiences and opportunities in golf education and training.
Elizabeth Hernandez
Chief Operating Officer
Vice-Chair of the Board
Mark Anderson
Executive VP of Amsterdam
Secretary of the Board
Anthony Elliot
Treasurer of the Board of Directors
Co-Owner
Ali Malik
Chief Marketing Officer
Executive Vice President of Cairo
Marisa Werkhoven
Chief Technology Officer
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Aaron Marron
Chief Financial Officer
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Brandon Lucas
Chief Compliance Officer
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Spencer Laurier
Chief Experience Officer
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Jacqueline Stockholm
Chief People Officer
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Jennifer Barlowe
Human Resources Executive
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Sarah Cohen
Director of HQ Operations
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Ryan Katz
Executive Vice President of Global Business Development
Alexandra Jackman
Vice President of Golf Programs and Academies
Natalie Armour
Vice President of Central and South America
Sterling Fairbourne
Vice President of North America
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Amelie Müller
Vice President of Europe
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Director of Customer Success
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Ewan Edwards
Director of Expansions
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Rissa Cao
Director of Training Programs
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Executive Assistant
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